Who am I?
My name is Nick W. Bennett and I started Growmeo with the idea to use my marketing skillset and experience to help other small business owners find success online.
I’ve been in the Internet marketing industry for almost a decade. Before I started Growmeo, I was the lead Marketing Director for an ecommerce company that specialized in acquiring different niche eCommerce companies. I also maintained my freelance role of helping small business owners navigate the world of Internet marketing, which I have been doing since 2007.
The Ever-Changing Landscape
The competition has become much stiffer for business owners looking to the Internet to grow their business. Before people had access to the Internet – via their desktop computer, laptop, iPad and mobile phone – newspapers and the yellow pages in the back of the phone book were primary ways people sought out local businesses. Do people still even use the yellow pages?
Now, within a matter of 30 seconds, people can search for a local business on their computer or mobile phone and see listings of local businesses that offer the services they are looking for.
Just like that, they have access to any business who has been savvy enough to get their website in front of prospective customers. People can quickly sift through multiple business websites and compare them against one another. That is increased competition due to technological advances and the increased empowerment of consumers. The point? Just because you may be a local business, does not mean you can avoid having an optimized presence online in order to compete and grow. This is why you need a sound online marketing strategy in place.
The Role of Marketing
As a fellow small business owner, I understand how important it is to make the most of your hard-earned dollars. Growth is essential for survival in today’s global economy.
Marketing plays an essential role in the growth of our businesses, which is why it is important to team up with someone who understands this, and can execute on a solid marketing campaign that gets results.
I have been helping small business owners with their online marketing efforts for almost 10 years now. The main areas of focus for Growmeo is PPC (AdWords and Bing Ads), SEO and website design.
If you want to have a meaningful marketing strategy online, PPC and SEO are the very first components you need to have in place. Additionally, simply having an AdWords campaign running or having a website does not mean you are effectively setup to make the most of your marketing dollars. I’ve worked with too many business owners who threw up an AdWords campaign, got some traffic and some leads, but didn’t realize how much money they were wasting because it was not being managed efficiently and consistently.
Too Many Hats
Most business owners are not marketers by trade, yet they take on the marketing tasks along with all of the other duties needed to run their business. More often than not, this is too many “hats” to wear and marketing suffers due to lack of time, expertise and commitment towards it.
One of the areas Growmeo focuses on is helping business owners get the most out of their PPC and SEO dollars. The first step in this process involves going over your existing accounts, providing a full audit of where you are at now. What does the current “landscape” look like? Next, we create a solid plan that can help you reduce any wasted ad spend and get you to where you want to be. Finally, it’s time to execute on the plan and measure the results.
Free AdWords Audit
I’m currently offering a no-obligations, absolutely free AdWords audit of your account. I can’t think of a reason why you would not want to get some absolutely free feedback. Can you?
No AdWords account, no problem. I set up new campaigns for small business owners frequently. I can provide with a complete setup from consultation, keyword research through to complete campaign setup to go live!
If you’ve made it this far then, 1) thank you for taking the time to read this, and 2) Perhaps it’s time for you to see how I can help you to grow your business.
About My Process
I will be your main point of contact for any project, and be solely working for you on all marketing jobs including PPC and SEO. For design projects I work closely with our developer.
I am easily accessible via phone, email or Skype during typical business hours and on weekends when needed. I pride myself on being available to my clients and responding in a timely manner.
ANALYZE. IDENTIFY. EXECUTE. TRACK.
In order to provide value and run an effective marketing campaign on any level, you have to first do a thorough ANALYSIS of the current situation.
This allows me to IDENTIFY gaps between the current performance of a marketing campaign and the potential performance – where you currently are at and where you want to be.
Once I have performed a complete analysis of a campaign and areas of improvement have been identified, a strategic plan can be created and EXECUTED.
Of course, the only way to measure results is to TRACK them. Tracking data allows for better understanding of the impact of an executed plan, which in turn provides the feedback needed to make appropriate changes going forward.