case study mike morse

Industry: Personal Injury & Disability Law Firm

Goal: Improve overall campaign performance – increase quality leads and reduce CPA

What we did:

I was tasked with taking over the account to increase conversions (leads), and improve CPA so they would feel comfortable enough to increase their PPC budget. Due to TV advertising being quite expensive, they wanted to find a new area to reroute their marketing dollars. Through doing some extensive historical analysis of their campaign, market research and good ol’ fashion, detail oriented testing and consistent optimization, I was able to achieve results they were very pleased with.

You can see that in just a few months, I was able to double their conversions and conversion rate and reduce their CPA by almost half. This has allowed them to increase their budget and grow their PPC efforts.