Industry: Social Security Disability Law Firm
Goal: Grow disability leads. Secondary goal to keep CPA down or at current levels
What we did:
I took over the account February of 2016. This client wanted to get more leads while not increasing their current CPA. The had the budget to increase spending and was flexible and open to trying/testing new approaches to optimizing and growing the account.
You can see that in just a month, I was able to increase conversions (leads) while maintaining a relatively similar CPA. I was able to gradually grow their campaign and get it to a point where leads increased by over 250% in January of 2017 and the CPA improved from the mid $30s to the mid $20s. NOTE: At times the client wanted to change monthly budget limits, which explains some of the spend volatility.