GOOGLE ADS MANAGEMENT FOR PEOPLE WHO WANT RESULTS
We can offer you a unique combination of experience and value that large agencies simply can’t match.
No Contracts. Not Even A Little ‘Ol 30 Day Contract!
10+ YEARS OF GOOGLE ADS EXPERIENCE
Get peace-of-mind knowing you’re working with a highly experienced and qualified partner. You are not simply acquiring a service; You’re getting a new team member.
CONSISTENT COMMUNICATION
You will have access to us throughout the day. We can communicate with your team via Slack, email, phone, Zoom, collaboration software, or whatever works best for you!
BETTER GOOGLE ADS MANAGEMENT VALUE
Too many large Google Ads agencies charge fees that simply are not commensurate with the service they provide. We can offer better value and a much lower price.
THE VALUE OF GOOGLE ADS EXPERIENCE
With over a decade of Google Ads management experience, your account will be in excellent hands.
Having worked on well over 1,000 Google Ads accounts over the years, we’ve learned what works and what does not work. You get to leverage this experience and knowledge when you partner with us.
You are not simply acquiring a service. You’ll be getting a new member of your team.
THE VALUE OF GOOGLE ADS EXPERIENCE
With over a decade of Google Ads management experience, your account will be in excellent hands.
Having worked on well over 1,000 Google Ads accounts over the years, we’ve learned what works and what does not work. You get to leverage this experience and knowledge when you partner with us.
You are not simply acquiring a service. You’ll be getting a new member of your team.
THE VALUE OF GOOGLE ADS EXPERIENCE
With over a decade of Google Ads management experience, your account will be in excellent hands.
Having worked on well over 1,000 Google Ads accounts over the years, we’ve learned what works and what does not work. You get to leverage this experience and knowledge when you partner with us.
You are not simply acquiring a service. You’ll be getting a new member of your team.
Our Google Ads Management Approach
Effective Management Is Key
Effective management is the most important aspect of running any successful Google Ads campaign. Without properly and consistently managing a Google Ads account, performance will eventually decline, wasted ad spend will increase and sales will suffer.
There are simply too many “moving parts” (competitor landscape changes, changes in Google Ads features & functionality, industry changes, new account data to analyze, necessary testing, etc.) that need to be managed in order to maintain a successful campaign.
Begin With The End In Mind
Our goal is to exceed the goals and objectives you have for your Google Ads campaigns.
There are many KPIs to monitor and improve upon (clicks, CTR, quality scores, etc), but the main objective is to increase sales or targeted leads while maintaining your desired ROI or CPA goals, respectively.
We find that the best way to do this is to use a “begin with the end in mind” approach to managing your campaign. This helps to ensure that optimization of your account is focused, measured and done with a clear understanding of what the main objective is. We will do all that is required in order to improve upon this main objective.
What We Do To Improve Your Performance:
- Testing: Continually testing new ads, bidding types, landing pages, keywords and other areas we see may be beneficial to performance.
- Data Analysis: Consistently analyzing data and performance and use this to make specific adjustments to the campaigns.
- Monitor: Monitor campaign performance and make changes regularly.
- Keyword Research/Analysis: Not all keywords are created equal, so in some cases the most popular terms will only get you so far. We will continuously do research and analysis on existing keyword performance and find new keywords that may help improve overall performance.
- Bidding: We will fully manage bidding. This can include analysis of several bid options and testing different bidding strategies to find what works best for different keywords.
- Remarketing: If you don’t have remarketing running yet, we might suggest testing this. Running remarketing ads with an offer is a good way to convince people to come back and complete a conversion (sale or lead).
- Ongoing Process: Once you start a PPC campaign, it should be ever evolving and adapting to changes in both 1) your specific niche and 2) the PPC industry. We will make sure to stay on top of search result patterns and performance.
- Ideas: Looking for new ideas and features within Google Ads that may help to improve overall performance. This can include competitive research, industry research, testing new Google Ads features, etc.
- Landing Page/Website Review: Reviewing the site and offering suggestions on how some changes or “tweaks” may improve overall Google Ads performance.
- Reporting: Provide reporting – You can determine frequency and what is included in the reports. We typically send monthly reports to clients
- Communication: We maintain an open line of communication and provide ourselves on always being available for our clients. We can easily be reached via email, phone or any other forms of communication that work for you.
Google Ads Management FAQ
- Do You Offer Free Audits?
- How Do You Communicate With Clients?
- Do You Offer White Label Services?
- Do You Offer Landing Page Design?
- Do You Offer Reporting?
- What Is Your Google Ads Pricing?
Yes! We offer our direct clients a free Google Ads audit. So, we can extend that offer to you and your clients as well.
We find that this is a great way to offer clients actionable feedback and give them insight into our expertise.
This is a great way to close the deal. We recommend that you actively promote that to your prospective clients. You promote it, and we’ll do the audit free of charge.
We are available anytime during the work week and even on weekends. We typically communicate directly with you or an account rep with your company.
Typical forms of communication we have with clients include Slack, email, phone, Skype, collaboration software and even text messaging! We are well versed in many collaboration software services such as Teamwork, Asana and Basecamp. Whatever works for you will work for us
Yes, we offer white label ppc services for other marketing and web design agencies.
Our service is great for: SEO agencies, web design firms, marketing agencies who simply need addtional PPC help and any other business who gets client requests for Google Ads management help.
We have been partnering with other companies for years in this capacity. We are extremely flexible with our white label services and will work with you to come up with the best win-win situation.
We also take on overflow. If you have an in-house PPC team that simply cannot adequately keep up with demand and management, then we should talk.
Yes, we build out landing pages for those clients who need them. In our experience, not all clients will need them. Man clients have good websites with landing pages that will work.
For those clients who do not have an adequate website, we will build-out landing pages for them.
Yes, we offer reporting. We typically provide monthly Google Ads reports to our clients. We can customize reports however you like.
We can offer reports more frequently upon request, but we recommend monthly.
We use a custom Google Ads pricing model. We don’t have rigid limits for a certain number of keywords used or bucket pricing based on ad spend.
We generally charge a flat monthly rate for every client we work with. This rate does not necessarily change simply because you decide to spend a few more thousand dollars per month.
Not all client accounts will require a setup fee. For those clients who already have campaigns running and we feel we can jump right in and start managing, there will be no setup fee.
For those clients who have an existing Google Ads account that needs alot of upfront work, then a one-time setup fee might be needed. Setup fees will also be needed for clients who need a new Google Ads account setup.
Ready to have a quick chat? 15 minutes could save you 15…. It’ll be worth your time 🙂