Decreased Cost Per Lead By 111%. Increased Leads By 117%

Client: Plumbing & HVAC company

Goal: Main goal was to bring cost per lead down and make better use of their budget.

Platform: Google Ads

When we started: January 2020

What we did: The client was struggling to get its cost per lead (CPL) down. We began split testing ads and building out new landing pages to try and bring the CPL down. Within a month we were able to dramatically increase lead volume and bring their CPL down.