Client: Embroidery Machines (B2B)
Goal: Reduce their CPA to below $60 (main goal). Increase conversions while staying under $60 (secondary goal)
Platform: Google Ads (Adwords)
What We Did:
We began working on this account at the end of January of 2017. They consistently struggled to reduce their CPA and needed help to make their campaign profitable. We put together an action plan that focused heavily on improving ad spend and cutting waste.
Through our efforts, we identified many areas of opportunity and quickly achieved the goal of getting CPA below $60 the following month. We were also able to save them over $3,000 per month and more than double monthly conversions compared to recent months.