Client: Peter Manning NYC
Goal: Re-launch their AdWords campaign and increase sales
What we did:
This client had only begun to test display and ppc marketing through various channels with minimal success. They hired me to “re-launch” an AdWords campaign for them to test the viability of this type of online marketing. I began working on their campaign in May of 2015. After analyzing their target audience and performing keyword research, I restructured their entire account and provided full management and optimization.
You can see the campaign results by month. I was able to achieve steady growth month over month, effectively increasing sales revenue by about 570 percent. Additionally, I was able to do this while improving upon their cost per sale and increasing their ROI.