Client: Divorce Attorney
Goal: Grow campaign and decrease cost per lead.
Platform: Google Ads (AdWords)
What we did:
We started working on the campaign in August 2017. The first goal was to grow the campaign and increase leads, which we were able to do right away. The next step was to then start reducing the cost per lead. After several months of testing we were able to get the cost per lead down and substantially increase their monthly lead volume.