Client: Moving Company
Goal: Increase monthly leads & improve cost per lead
Platform: Google Ads
What we did:
We started working on the account in January 2019. The client wanted us to reduce their cost per lead and grow leads. Their peak season begins in the Spring so they were looking to get lead volume up by March. By March we were able to increase their leads vs March of 2018 and cut their cost per lead in half. This reduction in lead costs allowed us to concentrate budget spend in areas that were producing the most leads.