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Google Keyword Match Types

Nick BennettLast Updated: Google Ads Tips

In the world of Google Ads, keyword match type refers to how closely you want the user’s search terms to match up with the keywords you’re bidding on. There are …

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Google Ads Glossory

Nick BennettLast Updated: Google Ads Tips

Absolute and top metrics – A measurement of where in the search results your ad is positioned. “Top” refers to anything above the organic results, while “absolute” refers to the …

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How Much Does Google Ads Cost?

Nick BennettLast Updated: Google Ads Tips

Anyone considering PPC advertising has likely found themselves asking ‘how much does Google ads cost? The answer depends on several factors, including the kinds of keywords you’re targeting, your location …