Is Relevant To A User’s Search Query Simply put, the more relevant your ad is to a user’s search query, the better. Now, let’s expand on that. Being relevant means …
Target CPA Google Ads Bidding
Google Ads management can be a daunting and time-consuming task. Finding ways to improve efficiencies is important. One of those areas can be bidding. Are you focused on costs, profitability …
Google Ads COVID-19 Help For SMBs
Google is tapping into its billions to help out small businesses impacted by the COVID-19 crisis. They have set aside $340 million in ad credits for small businesses running Google …
Should I Hire A PPC Agency?
PPC management is not easy. It takes a certain level of expertise and time in order to produce results that drive business growth. PPC platforms like Google Ads, Facebook and …
Target ROAS Google Ads Bidding
Target ROAS (return on ad spend) is an automated bid strategy that works best for eCommerce businesses. It is also a much better automated bid strategy than maximize conversion value. …
Google Ads Automated Bidding Guide
Me: “In short, automated bidding is where Google automatically does the bidding for you.” You: “What?! That’s amazing captain obvious! Just brilliant. Definitely worthy of a tweet.” Me: “Ok fine, …
How To Choose A PPC Agency
Choosing a PPC agency is similar to making an internal hire. You need to do your research and ask the right questions. To help you on your journey, I have …
Google Ads Maximize Conversions… Think Twice
My recommendation on Maximize conversions? See image above. Alright, TL;DR version over. Expanded version below. Maximize conversions is a fully automated bidding strategy. It’s a “set it and forget it” …
