Targeting the right audience is extremely important to the success of your campaigns. Custom intent audiences allow you to define and reach your ideal audience. With custom intent, you can go beyond Google’s pre-defied audience categories. About Custom Audiences Custom audiences can be setup for Display, Discovery, Gmail and Video campaigns. They are not currently … Read more
Audience targeting is extremely important to the success of your online advertising. Target the wrong audience and you can waste alot of money. If you are running ads on the Google Display Network, you have a plethora of targeting options at your fingertips. You can split the targeting into two groups; manual and automated. We’ll … Read more
The Google Display Network is centered around image-based ads. These ads include flash, video, text, and audio formats. These ads display across the internet on various websites, apps, and social media. This offers any business an enticing, engaging, and highly targeted digital ad format. Google Display Network Introduction The Google Display Network is diverse and … Read more
Responsive search ads are an easy way to use machine learning to serve the best message to the right person at an ideal time – while they’re searching your keywords. Not only can responsive search ads help improve your performance, but they can also be easier than creating dozens of individual ads yourself. Through machine … Read more
Every second of every day, Google receives over 63,000 searches. That means over the course of a day, 5.6 billion searches take place. That’s a tremendous amount of potential traffic. Marketers know the value of that traffic, and they spend a lot of time and effort building Google ad campaigns to try to snag some … Read more
Landing page design is an important factor in the profitability of a Google Ads campaign. As far as we are concerned, your landing page is as equally as important as the campaign management of your Google ads account. In most cases, sending pay-per-click (PPC) traffic to your website’s homepage is not a good idea. Instead, … Read more
When managing your Google Ads campaigns, there are many different ways to create ads. Google provides a few different ad types such as call-only, responsive and expanded text ads. Additionally, you can also add additional sections to your ads, which are called ad extensions. It’s a popular feature that can improve the performance of your … Read more
How many clicks do your pay-per-click (PPC) ads typically generate? Whether you use Google Ads or Bing Ads, clicks are important because they translate into traffic. A PPC ad may generate thousands of impressions, but without any clicks, it won’t drive traffic to your landing page where conversions occur. Not only does it harm conversions, … Read more