The price of things has informational value that equates high price with high quality or value. As consumers, oftentimes we see something that is expensive and just assume it is …
Google Keyword Match Types
In the world of Google Ads, keyword match type refers to how closely you want the user’s search terms to match up with the keywords you’re bidding on. There are …
Google Ads Glossory
Absolute and top metrics – A measurement of where in the search results your ad is positioned. “Top” refers to anything above the organic results, while “absolute” refers to the …
How To Create Dynamic Search Ads In Google Ads
If you watch the video and give this a read, you’ll be well on your way to better understanding dynamic search ads. Enjoy! Every day, 15% of searches on Google …
How To Generate Leads With Google Ads
Using Google Ads to generate leads is a proven method to growing businesses. Billions of dollars has been spent running ads on Google to keep the revenue flowing. Whether you …
How To Advertise On Google
How do you advertise on Google? Well, you need to start with getting a Google Ads (Formerly AdWords) account. It is through Google Ads that you can setup campaigns and …
How Does Google Ads Bidding Work?
Google Ads run on an auction system, meaning each time your ad is displayed its bid has won against a competing ad. Most commonly, this comes into play with Search …
How Much Does Google Ads Cost?
Anyone considering PPC advertising has likely found themselves asking ‘how much does Google ads cost? The answer depends on several factors, including the kinds of keywords you’re targeting, your location …
