Implementing enhanced conversions is a good way to increase the accuracy of your existing conversion tracking. This is done by supplementing your conversion tracking with the use of first party data. Read on to learn more.
Choosing a PPC agency is an important decision. It can mean the difference between running PPC campaigns that generate a positive or negative ROI. Here are six tips to help you pick the right agency.
The fees you pay for managing your PPC marketing impacts the bottom line. With such a broad range of fees you could pay in the market, finding an agency who gives you the best bang for your buck can be tricky. This article aims to help you make smarter decisions when choosing a PPC agency.
More often than not, the answer to this question is yes. Unless you have an internal resources with a high level of experience and expertise, finding a PPC company that is highly specialized is a better way to go. Let’s go over the pros and cons of hiring outside PPC help.
Custom Intent audiences are a fantastic way to have more control over how you seek out and target your desired audience. This article does a deep dive into custom intent audiences and how you can benefit from them.
Is automatic targeting the right strategy for your Google display campaigns? More often than not, testing different features and automation options is a good way to find out. Let’s go over how automated targeting works.
The Google Display network is where you run ads on other websites. This article will cover the basics of this network and how you can effectively run ads on it.
There are currently three different keyword match types for Google Ads. Each one works differently so it is important to understand exactly how they work. This article covers each match type in depth.