Enhanced Conversions For Google Ads

enhanced conversions in google ads

Implementing enhanced conversions is a good way to increase the accuracy of your existing conversion tracking. This is done by supplementing your conversion tracking with the use of first party data. Read on to learn more.

How To Choose A PPC Agency

how to choose a ppc agency

Choosing a PPC agency is an important decision. It can mean the difference between running PPC campaigns that generate a positive or negative ROI. Here are six tips to help you pick the right agency.

PPC Management Pricing. Are You Paying Too Much?

ppc agency pricing

The fees you pay for managing your PPC marketing impacts the bottom line. With such a broad range of fees you could pay in the market, finding an agency who gives you the best bang for your buck can be tricky. This article aims to help you make smarter decisions when choosing a PPC agency.

Should I Hire A PPC Agency?

should i hire ppc agency

More often than not, the answer to this question is yes. Unless you have an internal resources with a high level of experience and expertise, finding a PPC company that is highly specialized is a better way to go. Let’s go over the pros and cons of hiring outside PPC help.

Google Keyword Match Types

google ads keyword match types

There are currently three different keyword match types for Google Ads. Each one works differently so it is important to understand exactly how they work. This article covers each match type in depth.