The daily budget is how you control how much you spend in Google Ads. However, there are quite a few nuances with the daily budget and it is important you understand exactly how it works.

Google Ads keywords are the words or phrases you use to match your ads to the search queries people type into Google. Let’s go over this in depth.

When you set up a new campaign you will be given the choice to choose a campaign goal. Google will use the goal you pick to guide your campaign settings options. Let’s learn more about how these goals work.

Implementing enhanced conversions is a good way to increase the accuracy of your existing conversion tracking. This is done by supplementing your conversion tracking with the use of first party data. Read on to learn more.

Choosing a PPC agency is an important decision. It can mean the difference between running PPC campaigns that generate a positive or negative ROI. Here are six tips to help you pick the right agency.

The fees you pay for managing your PPC marketing impacts the bottom line. With such a broad range of fees you could pay in the market, finding an agency who gives you the best bang for your buck can be tricky. This article aims to help you make smarter decisions when choosing a PPC agency.

More often than not, the answer to this question is yes. Unless you have an internal resources with a high level of experience and expertise, finding a PPC company that is highly specialized is a better way to go. Let’s go over the pros and cons of hiring outside PPC help.