About Campaign Goals In Google Ads The objective of campaign goals is to help you with decision-making. When you first setup a new campaign, you will be shown several objectives (goals). These objectives are designed to guide you towards the campaign types that will help you achieve your goals with a given campaign. They all … Read more
With privacy being more and more of a concern for people, companies are increasingly adjusting to these valid concerns. For example, in the Spring of 2021 Apple released an update that required apps that use tracking, must have a prompt that allows people to opt out. Apple no longer allows the data collection and sharing … Read more
When it comes to marketing your law firm online, there are many challenges you will face. For example, if you run Google Ads you will be competing for the same keywords as other law firms. Depending on how competitive your market is, the cost to run ads can get expensive. How will you control costs? … Read more
1. Make Sure They Have Case Studies You Can Review Any PPC management company worth considering should have case studies for you to review. Some will show them on their website while others will require you to request them. Would it be nice to see case studies in your specific industry? Yes. But, don’t let … Read more
The price of things has informational value that equates high price with high quality or value. As consumers, oftentimes we see something that is expensive and just assume it is better than the other “somethings” in the same category. I mean, why else would it be so expensive? It has to be better. Right? Comparatively, … Read more
PPC management is not easy. It takes a certain level of expertise and time in order to produce results that drive business growth. PPC platforms like Google Ads, Facebook and Bing Ads are constantly evolving. Unless you are consistently staying on top of updates, new features and rules, you will start to fall behind. The … Read more
Targeting the right audience is extremely important to the success of your campaigns. Custom intent audiences allow you to define and reach your ideal audience. With custom intent, you can go beyond Google’s pre-defied audience categories. About Custom Audiences Custom audiences can be setup for Display, Discovery, Gmail and Video campaigns. They are not currently … Read more
Audience targeting is extremely important to the success of your online advertising. Target the wrong audience and you can waste alot of money. If you are running ads on the Google Display Network, you have a plethora of targeting options at your fingertips. You can split the targeting into two groups; manual and automated. We’ll … Read more