Target ROAS (return on ad spend) is an automated bid strategy that works best for eCommerce businesses. It is also a much better automated bid strategy than maximize conversion value. This bid strategy is similar to Target CPA, but the “target” is ROAS instead of cost per acquisition (CPA). With CPA targeting, you are only … Read more

Me: “In short, automated bidding is where Google automatically does the bidding for you.” You: “What?! That’s amazing captain obvious! Just brilliant. Definitely worthy of a tweet.” Me: “Ok fine, let’s break it down a bit further than that. “Just come up with your campaign goals, pick the automated bidding strategy you want to use … Read more

Choosing a PPC agency is similar to making an internal hire. You need to do your research and ask the right questions. To help you on your journey, I have listed six areas you’ll want to look into. 1. Make Sure They Have Case Studies You Can Review Any PPC management company worth considering should … Read more

My recommendation on Maximize conversions? See image above. Alright, TL;DR version over. Expanded version below. Maximize conversions is a fully automated bidding strategy. It’s a “set it and forget it” approach to bidding. There are no bidding options for individual keywords. With this approach you are tapping into Google’s advanced maching learning to optimize your … Read more

The price of things has informational value that equates high price with high quality or value. As consumers, oftentimes we see something that is expensive and just assume it is better than the other “somethings” in the same category. I mean, why else would it be so expensive? It has to be better. Right? Comparatively, … Read more

In the world of Google Ads, keyword match type refers to how closely you want the user’s search terms to match up with the keywords you’re bidding on. There are four main match types: broad, phrase, exact, and broad match modified. Understanding how match types work is a key component to Google ads management. If … Read more

Absolute and top metrics – A measurement of where in the search results your ad is positioned. “Top” refers to anything above the organic results, while “absolute” refers to the first position. Account budget – The amount set to spend for all campaigns. Advertisers who operate on a monthly budget typically divide their amount by … Read more

If you watch the video and give this a read, you’ll be well on your way to better understanding dynamic search ads. Enjoy! Every day, 15% of searches on Google are brand new. Because of this, some advertisers are turning to dynamic search ads. These ad types use content from your website to target users. … Read more