Landing page design is an important factor in the profitability of a Google Ads campaign. As far as we are concerned, your landing page is as equally as important as the campaign management of your Google ads account. In most cases, sending pay-per-click (PPC) traffic to your website’s homepage is not a good idea. Instead, … Read more
When managing your Google Ads campaigns, there are many different ways to create ads. Google provides a few different ad types such as call-only, responsive and expanded text ads. Additionally, you can also add additional sections to your ads, which are called ad extensions. It’s a popular feature that can improve the performance of your … Read more
How many clicks do your pay-per-click (PPC) ads typically generate? Whether you use Google Ads or Bing Ads, clicks are important because they translate into traffic. A PPC ad may generate thousands of impressions, but without any clicks, it won’t drive traffic to your landing page where conversions occur. Not only does it harm conversions, … Read more
Pay-per-click (PPC) marketing requires bidding on the right keywords. In Google Ads and other PPC networks, keywords trigger impressions. When a user searches for a keyword on which you bid, the PPC network will serve him or her your ad. Bidding on relevant keywords associated with your business’s products or services will result in more … Read more
Is Relevant To A User’s Search Query Simply put, the more relevant your ad is to a user’s search query, the better. Now, let’s expand on that. Being relevant means that your keywords, ads and landing page are all closely related to a person’s search query – the words they type into Google. As far … Read more
Google Ads management can be a daunting and time-consuming task. Finding ways to improve efficiencies is important. One of those areas can be bidding. Are you focused on costs, profitability and efficiency with your Google Ads account? If so, then Target CPA could be a good option for you. This bid strategy removes many of … Read more
Google is tapping into its billions to help out small businesses impacted by the COVID-19 crisis. They have set aside $340 million in ad credits for small businesses running Google Ads. SMBs who have been actively advertising on Google Ads since the beginning of 2019 are eligible. These ad credits can be used at any … Read more
Target ROAS (return on ad spend) is an automated bid strategy that works best for eCommerce businesses. It is also a much better automated bid strategy than maximize conversion value. This bid strategy is similar to Target CPA, but the “target” is ROAS instead of cost per acquisition (CPA). With CPA targeting, you are only … Read more