The price of things has informational value that equates high price with high quality or value. As consumers, oftentimes we see something that is expensive and just assume it is …

In the world of Google Ads, keyword match type refers to how closely you want the user’s search terms to match up with the keywords you’re bidding on. There are …

Absolute and top metrics – A measurement of where in the search results your ad is positioned. “Top” refers to anything above the organic results, while “absolute” refers to the …

If you watch the video and give this a read, you’ll be well on your way to better understanding dynamic search ads. Enjoy! Every day, 15% of searches on Google …

Using Google Ads to generate leads is a proven method to growing businesses. Billions of dollars has been spent running ads on Google to keep the revenue flowing. Whether you …

How do you advertise on Google? Well, you need to start with getting a Google Ads (Formerly AdWords) account. It is through Google Ads that you can setup campaigns and …

Google Ads run on an auction system, meaning each time your ad is displayed its bid has won against a competing ad. Most commonly, this comes into play with Search …

Anyone considering PPC advertising has likely found themselves asking ‘how much does Google ads cost? The answer depends on several factors, including the kinds of keywords you’re targeting, your location …