The price of things has informational value that equates high price with high quality or value. As consumers, oftentimes we see something that is expensive and just assume it is better than the other “somethings” in the same category. I mean, why else would it be so expensive? It has to be better. Right? Comparatively, … Read more

In the world of Google Ads, keyword match type refers to how closely you want the user’s search terms to match up with the keywords you’re bidding on. There are four main match types: broad, phrase, exact, and broad match modified. Understanding how match types work is a key component to Google ads management. If … Read more

Absolute and top metrics – A measurement of where in the search results your ad is positioned. “Top” refers to anything above the organic results, while “absolute” refers to the first position. Account budget – The amount set to spend for all campaigns. Advertisers who operate on a monthly budget typically divide their amount by … Read more

If you watch the video and give this a read, you’ll be well on your way to better understanding dynamic search ads. Enjoy! Every day, 15% of searches on Google are brand new. Because of this, some advertisers are turning to dynamic search ads. These ad types use content from your website to target users. … Read more

Using Google Ads to generate leads is a proven method to growing businesses. Billions of dollars has been spent running ads on Google to keep the revenue flowing. Whether you are a small business owner, a one-person business or a large corporation, Google has the means to help you generate leads. However, understanding how to … Read more

How do you advertise on Google? Well, you need to start with getting a Google Ads (Formerly AdWords) account. It is through Google Ads that you can setup campaigns and ads that will show up in the Google search results pages. Advertising on Google is a form pay per click marketing. You pay google every … Read more

Google Ads run on an auction system, meaning each time your ad is displayed its bid has won against a competing ad. Most commonly, this comes into play with Search ads when competing ads have a designated cost per click (CPC). However, there also are other bidding models and the bid isn’t necessarily won by … Read more

Anyone considering PPC advertising has likely found themselves asking ‘how much does Google ads cost? The answer depends on several factors, including the kinds of keywords you’re targeting, your location and whether you’re bidding higher on certain times of day or device type. While a specific cost per click may be hard to nail down, … Read more