Client: Auto Accident Law Firm (lead generation)
Goal: Get leads consistently under $300 and increase monthly leads.
Platform: Google Ads (AdWords)
What we did:
We started working on the campaign in February 2018. The client wanted to get leads under $300 to begin with. The next step was to then start growing the campaign to see how many leads per month they could consistently get while maintaining their CPA targets . They were struggling getting consistency with their campaign. After a full month of implementing our strategy, we were able to get costs down. We then began testing various ways to slowly grow their campaign and increase their monthly lead volume.