estate planning case study

Decreased Cost Per Lead By 79%. Increased Leads By 88%

Client: Estate Planning Attorney

Goal: Main goal was to bring their cost per lead down and increase leads.

Platform: Google Ads

When we started: August 2019

What we did: This client was looking to improve their cost per lead and increase leads all while trying to reduce their monthly ad spend. What made this one difficult was the fact that the client kept changing the budget limit on us. This is why you see fluctuations in ad spend. By January 2020 we were able to get the account stabilized, increasing their lead volume and reducing their cost per lead from when we started. We did alot of testing, bid optimization and landing page testing to get this done.