roofing case study

Decreased Cost Per Lead By 63%. Increased Leads By 148%

Client: Roofing company

Goal: Main goal was to lower cost per lead.

Platform: Google Ads

When we started: November 2019

What we did: This client was generating leads but they really needed to get the cost per lead. down. To get costs down we reduced wasted ad spend, did keyword optimization, ad testing and bid optimization. Not only did we get the average cost per lead down, we were able to more than double their lead volume.