Decreased Cost Per Lead By 51%. Increased Leads By 43%
Client: Bankruptcy Attorney
Goal: Main goal was to reduce their cost per lead.
Platform: Google Ads
When we started: February 2020
What we did: We analyzed recent historical spend and found areas of wasted ad spend that included poor keyword usage and budget mismanagement. We also found areas where we could reroute ad spend towards better performing keywords. Additionally we began split testing ads and landing pages, which helped to improve both the cost per lead and increased lead volume.