Client: Bankruptcy Attorney (lead generation)
Goal: Reduce cost per lead and increase leads
Platform: Google Ads (Adwords)
What we did:
We started working on the campaign in November 2017. We were tasked with re-organizing their campaign to initially bring down the cost per lead. The client was struggling to get some consistency and needed help with the budget. Once we got the cost down and removed the wasted ad spend, we began to implement a strategy to increase leads. As you can see, we were able to reduce the cost per lead from the $250 – $400 range to roughly $50. NOTE: These conversions do NOT even include website phone calls as the client is reluctant to implement the call tracking. We also increased conversions from a couple dozen to about a 200 monthly average.