Decreased Cost Per Lead By 51%.
Client: Bankruptcy Attorney
Goal: The main goal was to reduce the average cost per lead.
Platform: Google Ads
When we started: March 2022
What we did: We initially began to look for areas of wasted ad spend and areas to reroute ad spend to the highest performing keywords and ads. We split tested ads to find more compelling messages, worked with the client to improve their landing pages and were slowly able to not only decrease CPA but increase their lead volume as well.