Decreased Cost Per Lead By 63%. Increased Leads By 85%
Client: Bankruptcy Attorney
Goal: Main goal was to get them profitable, bring costs down and see if we could get leads closer to $100 per lead.
Platform: Google Ads
When we started: September 2019 (end of the month)
What we did: This bankruptcy attorney was struggling with costs. They launched their Google Ads campaigns in July and were able to get leads, but the cost per lead was too high. They needed us to cut their spend and cost per lead. With some campaign restructuring, ad testing, better keyword management and bid optimization we were able to do just that. We wer able to hit their goal of getting leads closer to $100. By January, the client was ready to spend more now that costs were under control.