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Bible College

Decreased Cost Per Lead By 31%. Increased Leads By 100%

Client: Bible college

Goal: The goal to increase admissions applications

Platform: Google Ads

When we started: December 2022

What we did: They had a budget of about $6K per month and were stuck around 15 – 20 leads per month. We worked on ad testing, landing page testing and a robust negative keyword plan to begin to slowly drop the cost per lead. Through this and small, incremental changes were able to get the cost per lead down. This allowed us to double their leads per month.