Decreased Cost Per Lead By 57%. Increased Leads By 123%
Client: Home decking, fencing & pool building company
Goal: The goal was to ramp up leads for the Spring & Summer.
Platform: Google Ads
When we started: March 2021
What we did: We worked on testing new messaging for ads as the client had some great USPs but they were not taking advantage of them in ads or the landing pages they were using. We expanded their narrow keyword targeting and improved their overall bidding strategy. Additionally we tested some new landing pages, which helped to increase lead volume.