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Skincare (eCommerce)

cas study skincare

Increased Sales By 32%. Increased ROAS By 200%

Client: Skincare company

Goal: Main goal was to increase their return on ad spend.

Platform: Google Ads

When we started: February 2020

What we did: This client was not making a profit. They were generating sales but were spending too much in ad spend. They needed to get to at least 2.5 ROAS in order be profitable. They also wanted to be able to reduce their ad spend so they could use those funds for other marketing efforts. We started out reducing wasted ad spend and were able to start getting their ROAS up in the first month. Next, we worked on finding new ways to increase sales at an optimal ROAS target.