Decreased Cost Per Lead By 28%. Increased Leads By 438%
Client: Divorce & Family Law Attorney
Goal: The main goal was to increase lead volume. The client wanted to spend more with Google Ads but make sure it was profitable.
Platform: Google Ads
When we started: May 2020
What we did: Phase one was come up with a strategy to increase lead volume with the increase in ad spend. Once we were able to demonstrate that, we went to work reducing the cost per lead. Through testing and optimization, we were able to reduce their cost per lead, thus increasing their lead volume.