Decreased Cost Per Lead By 64%. Increased Leads By 173%
Client: Medical Specialist
Goal: Main goal was to reduce their cost per lead and make better use of budget
Platform: Google Ads
When we started: April 2020
What we did: Initially, we spent time reducing wasted ad spend and finding ways to better utilize the budget as this account was wasting alot of money in areas that were not producing results. We also worked on testing new ads and improving their bidding strategy. By June we were able to reduce the cost per lead and double lead volume.