Decreased Cost Per Lead By 55%. Increased Leads By 131%
Client: Moving Company
Goal: The goal was to increase lead volume while maintaining the same budget
Platform: Google Ads
When we started: April 2024
What we did: They were generating leads but felt they could get more with their budget. We were able to reduce the average cost per lead, thus increasing lead volume with a combination of 1) testing new ad copy, 2) testing different bid strategies, 3) reducing wasted ad spend on keywords that did not produce leads, 4) revamping their ad group/keyword structure and 5) concentrating efforts on areas of the account that had already proven could produce leads.