Decreased Cost Per Lead By 31%. Increased Leads By 38%
Client: Pest Control
Goal: The goal was increase leads with the given budget
Platform: Google Ads
When we started: April 2021
What we did: We built out new ads, setup new keywords and began to find areas of wasted ad spend. Additionally, we tested new bid strategies and worked to optimize what times of the day to run ads to improve performance. This all served to gradually bring down the cost per lead and allowed them to steer budget towards better performing keywords. Through testing and general optimization we also increased leads with their same budget.