Decreased Cost Per Lead By 46%. Increased Leads By 101%
Client: Plumbing Company
Goal: The main goal was to decrease the cost per lead
Platform: Google Ads
When we started: March 2025
What we did: This was a larger account with plenty of historical data. We combed through a lot of data and were able to make small incremental changes over the course of several months that lead to a drop in the cost per lead. This including ad testing, bid testing, heavy negative keyword usage search query analysis, revamping campaign structure and lots of testing.