The permalink structure of your URLs is a vitally important aspect of SEO. In fact, how your URLs are going to be structured should be one of the first things you determine when creating a new website. For WordPress users, the default permalink structure is not good at all. If you are using the default … Read more
Before we go into this brief, political analogy of why link building is important, let’s do a quick primer on how search engines do their thing. It’s all a matter of Authority and Relevancy! In broad terms, whenever any user enters a query into a search engine, the search engine needs to determine how to … Read more
No, this is not breaking news. No search engine-induced twins to see here. However, there are two very important concepts that helped Mother Google become who she is today. These two concepts are Relevancy and Authority – fondly considered proper nouns hence forth. Their importance cannot be understated when it comes to how search engines … Read more
I thought a good resource guide for Google’s new “mobile-friendly” update was in order. The importance of having a mobile-friendly website cannot be understated. Google has been focused heavily on mobile search as evident by several patents they have filed for and acquired. As more and more people access the Internet via their mobile phones, … Read more