The permalink structure of your URLs is a vitally important aspect of SEO. In fact, how your URLs are going to be structured should be one of the first things …
Importance of Link Building, Explained Through Politics
Before we go into this brief, political analogy of why link building is important, let’s do a quick primer on how search engines do their thing. It’s all a matter …
Meet The Google Twins – Relevancy and Authority
No, this is not breaking news. No search engine-induced twins to see here. However, there are two very important concepts that helped Mother Google become who she is today. These …
Google Mobilegeddon Updates
I thought a good resource guide for Google’s new “mobile-friendly” update was in order. The importance of having a mobile-friendly website cannot be understated. Google has been focused heavily on …
