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What Is Google Ads?

In short, Google Ads is how you can show ads in Google search, on millions of websites, on Youtube, in tons of apps, in Gmail and other Google products. Let's go over what Google Ads is and how it works.

What is Google Ads?

Google Ads (formally known as Google AdWords) is a paid advertising platform that powers your ads across Google Search, Google Display Network, and other Google properties. It is a type of pay-per-click (PPC) advertising (What is PPC?). And, it is the most popular PPC platform on the planet.

That means it has billions of searches each day, which translates to millions of potential customers. “The first step in creating an ad is to choose the campaign type.” There are three campaign types you can use with Google Ads: Search Network Only, Search + Network, and Shopping Campaigns. The next step is to create a name for your campaign, choose the geographic location or language for your target audience, and select a budget. Finally, you’ll want to decide on what type of ad you’re going to be using from the five options: text ads (text-based ads), image ads (ads with pictures), video ads (ads with video), app promotion ads (ads that promote download or installation of mobile or desktop apps), or display network only (only show up on sites in the Google Display Network).

How Does Google Ads Work?

Google Ads combines search advertising with a variety of other formats, including text ads, image ads, professional video ads, and more. It helps you tailor your marketing so that you can reach potential customers when they’re most receptive and at the moments when they are most likely to convert. With Google Ads, you can create a campaign that delivers the right message to the right people. The platform operates by targeting your audience based on who they are and what they’re interested in. You can choose from many different types of campaigns or work with an expert to develop one personalized just for your business. The main goal of Google Ads is to help you find new customers or increase engagement with your current ones by delivering relevant messages at the right time. Having the skills and experience to implement effective Google Ads management is key.

Google Ads Keywords and Measurement

Google Ads has a wide variety of tools that can be used to manage your campaigns, including keywords and measurement (what are keywords in Google Ads?). First, you’ll want to choose which keyword best describes your business. This will help you get the most out of the online market. You can also use Google Ads to measure the success of your campaigns. This includes getting information from your conversions and setting goals for how much you want to spend each day or month.

Google Ads Networks

Google Ads can be broken down into different networks. Each network has a different objective and audience.

Google Display Network

The Google display network showcases your ads on sites like YouTube and Gmail, as well as the millions of other sites across the web that are part of our display network. You can also reach potential customers by targeting specific websites and mobile apps with remarketing lists for search ads (RLSA) and remarketing lists for display ads (RLDA).


This network lets you target video content, where your ads will show up before, during, or after videos related to your business. It’s one of the most popular networks because it allows you to reach people who may not be familiar with your company and product offerings.

Mobile Apps

This network shows your ads on mobile apps. You can use this network to promote a new app launch or offer giveaways as incentives to install your app. You could even target users who have already downloaded an app you own and would be interested in something new from you,

Google Search Network

A large percentage of all searches happen on Google Search which makes it perfect for advertising on. The search network is designed to help connect people searching for what you offer with the information they need, like phone number and website address information. With the Google Search Network, you can show ads to people who are performing searches on Google. To do this you choose keywords to target in your Google Ads campaigns you think prospective customers would search for. When they perform a search that includes your keywords, your ad could appear. Learn more about Google Ads keywords.

Google Ads Mistakes to Avoid

One of the most common mistakes to avoid is assuming that you need a high budget to run Google Ads. Contrary to popular belief, there are many low-cost options you can use with Google Ads. You only need a small budget to start and build momentum with your campaign. Don’t let the high cost of PPC ads scare you away from using them altogether. Another mistake that people make when it comes to Google Ads is not leveraging the power of targeted keywords. You should create specific ad groups for each group of keyword phrases and include keywords in your ad text, headline, and description. This will help your business stand out and increase engagement.

What Is Google Ads Recap

Google Ads is a paid advertising platform that you can use to run ads on sites like Google Search and Google Display Network. You can also use it to create text ads, display ads, or video ads. If you are new to the advertising world or have never used Google Ads before, this article is for you. We

What is Google Ads?

Google Ads (formerly known as Google AdWords) is the advertising platform people can use to advertise on Google. It is a form of pay-per-click marketing.

Businesses can run Google Ads in Google search, on Google’s display network or their affiliated partners. When someone clicks on one of those ads, the business gets charged for that click.

When people think of Google Ads, they tend to think of the ads they see atop the page when they do a Google search. The image below shows an example of the ads – the ads that have that small green ‘Ad’ box next to them:

google ads example

You will typically see these ads atop the page and at the bottom.
Another growing part of of Google Ads is Google Shopping. These are purely for products and eCommerce businesses. Here are some examples:

google shopping ad examples

If you have an online store where you sell products, then running Google Shopping ads could be a good option for you.

Great Explainer Video Straight From Google