What Is Google Ads?

What is Google Ads?

Google Ads (formerly known as Google AdWords) is the advertising platform people can use to advertise on Google. It is a form of pay-per-click marketing.

Businesses can run Google Ads in Google search, on Google’s display network or their affiliated partners. When someone clicks on one of those ads, the business gets charged for that click.

When people think of Google Ads, they tend to think of the ads they see atop the page when they do a Google search. The image below shows an example of the ads – the ads that have that small green ‘Ad’ box next to them:

google ads example

You will typically see these ads atop the page and at the bottom.
Another growing part of of Google Ads is Google Shopping. These are purely for products and eCommerce businesses. Here are some examples:

google shopping ad examples

If you have an online store where you sell products, then running Google Shopping ads could be a good option for you.

Great Explainer Video Straight From Google