Jumpfly pricing is some of the highest in the PPC management industry. Although it may be necessary for Jumpfly to charge these high fees to run their business, it is NOT necessary for you to pay them in order to get excellent PPC services.
Why is Jumpfly PPC pricing (and other large PPC agencies) more expensive?
Simply put, overhead costs.
Employees: The main reason they typically cost more is overhead. They have costs that smaller PPC shops (like me), simply don’t have. They have a lot of employee costs to cover. Any business owner with employees can attest to this, and it is not cheap. Especially when you throw in employee healthcare costs.
Rent: They have large rent costs. Finding rental space for a company their size does not come cheap.
Marketing: In order to cover these costs and make a profit, they need to have a pretty descent sized marketing and sales budget. Companies this size must have a very strong sales staff who is needed to bring in new clients at a high frequency. Marketing companies the size of JumpFly have to become, in part, sales companies. They are almost as much of a PPC sales company as they are an actual PPC management company. In order to turn a profit, this is necessary for larger marketing companies like them to do.
Jumpfly Review of Pricing Chart
This is what they charge at the time of this writing.
Note: I check pricing from time to time and update as needed. Please let me know if this chart is no longer the same as what they show on their website.
That is fairly expensive. I personally vet each client and offer a custom price for each client. I don’t simply put them all in the same tier solely based on how much they spend. Generally speaking, I offer my PPC services for much less than Jumpfly; sometimes as much as 50% less.
Why consider a smaller PPC shop like mine?
You can get PPC management help that is just as good – and in many cases even better – for a fraction of the cost.
I don’t have nearly the same overhead costs as the larger PPC agencies. I don’t have dozens of employees, large costs for rent and I don’t require an extensive marketing and sales team to keep my business afloat.
Therefore, I simply don’t need to charge high PPC management fees to effectively produce great results for my clients.
When you pay the PPC fees large agencies charge, a relatively larger part of your payment goes to cover the entire company’s overhead costs; not just to the PPC services provided to you.
I have been managing PPC campaigns for almost a decade now; no simply overseeing them. I’ve been “getting my hands dirty” analyzing and making changes in client accounts for that long. I would be the one making changes in your PPC account if you were to work with me.
More often than not, when working with large PPC agencies, you won’t have someone with nearly a decade of experience working on your account.
Anyone with that much experience would have either 1) moved up in the company to a higher paid position where they don’t directly manage each client account, or 2) moved on to start their own PPC management business.
A typical structure for large PPC agencies is to have entry level assistants do the actual work on your account. They report to an account manager who oversees dozens of accounts. The experience of these entry level assistants can vary from having no Adwords/PPC-specific experience to having a few years of experience. Many of them are not even Adwords certified, but may be required to get their certification at some point during their employment.
To further illustrate this, below is a screenshot of a typical job opening at Jumpfly for a PPC account manager assistant:
Make note of the highlighted section that reads “By choosing a career at JumpFly you will work with, and be trained by in house industry experts.” The person working on your account may be getting trained by someone to build out your campaigns and manage it.
Also note that under the ‘Required Skills/Qualifications’ section, being Adwords certified is not listed.
These are the employees that will most likely be doing the actual work inside your account if you choose Jumpfly. Not necessarily someone with close to a decade of PPC experience. It makes you wonder if their is a disconnect between the Jumpfly fees and the experience level of the ppc assistant working on accounts.
The point of this post is not to bash Jumpfly. They can do good work for clients and have a good reputation. They have built a large PPC agency, which would be difficult to do if they consistently provided poor PPC services.
The main takeaway is that you don’t have to pay these types of PPC management fees to get excellent service and results. You can get access to more qualified PPC managers at a lower cost by choosing smaller PPC shops – yes, like mine. 😉 Instead of paying those higher fees to your PPC management company, use those dollars for your actual ad spend budget or invest them in other areas of your business.
If you want to reach out to me to discuss PPC management and get a free review of your existing account, then please email me at firstname.lastname@example.org or fill out the form here. I would be happy to chat with you about partnering together.