Google Ads Tips

Are you ready to see behind the curtain of how this whole Google Ads bidding thing works? Well, you have come to the right place. Keep reading to see how it all happens.

Automation can play an integral role in running Google Ads. One of the areas where automation has really improved is with bidding. This guide will help you understand all of the different automated bidding options Google offers.

Maximize conversions is an automated bidding option. In my experience, it should be used sparingly. I believe there are better bidding options if you are looking to increase conversions through improved bidding.

So, what makes a text ad successful? There are a host of factors and I will cover some of those in this article.

Target CPA is an automated bidding strategy that aims to hit a cost per lead target. It can be a very effective bidding strategy for generating leads in a specific cost range. Keep reading to learn why.

If you are an eCommerce business looking to find an acceptable return on your investment with Google Ads, then Target ROAS bidding may be just the strategy you need.

Google is tapping into its billions to help out small businesses impacted by the COVID-19 crisis. They have set aside $340 million in ad credits for small businesses running Google Ads.

Welcome to the ever-expanding glossary of Google Ads terms.