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Google Ads Automated Bidding Guide

google ads automated bidding

Automation can play an integral role in running Google Ads. One of the areas where automation has really improved is with bidding. This guide will help you understand all of the different automated bidding options Google offers.

Target CPA Google Ads Bidding

google ads target cpa bidding

Target CPA is an automated bidding strategy that aims to hit a cost per lead target. It can be a very effective bidding strategy for generating leads in a specific cost range. Keep reading to learn why.