Setup Custom Ad Scheduling in AdWords

custom ad scheduling in adwords

Did you know that by default, your Adwords ads will run 24/7, 365 days a year? For some of you, that may be just fine. But, for others it just is not necessary and may be a recipe for wasted ad spend.

The absolute best way to control this is through the custom ad schedule feature in AdWords. This gives you complete control over what time of day your ads will run and what day(s) of the week.

Reasons why users may want to use this

[icon_list][icon_list_item type=”thumbs-o-up”]You are a business that only wants to run ads during business hours.[/icon_list_item]
[icon_list_item type=”thumbs-o-up”]Your analytics data tells you that a majority of your traffic happens in the morning.[/icon_list_item]
[icon_list_item type=”thumbs-o-up”]You are running a promotion that is only good on Mondays, thus you only want to run ads on Mondays.[/icon_list_item]
[icon_list_item type=”thumbs-o-up”]You want to change your bids based on different times of day and days of the week (This is a fantastic reason!)[/icon_list_item]

When I manage my client’s accounts, configuring custom ad scheduling is a must. Below is screenshot example:

custom ad scheduling in adwords


You can setup up to six different times buckets for a given day. In this example I split every single day into six time buckets and I have adjusted bids for several of these times. This is a great way to get really granular with your data and make very precise adjustments for given periods of time.

Check out the video below on how to setup custom ad scheduling.

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