Yes. WordPress is a fantastic choice for creating a website for your business. There is a reason that over 25% of websites use WordPress. I will break down three main reasons why I think you should use WordPress for your business site. WordPress setup service
Large WordPress community
Due, in part, to of the popularity of WordPress a whole community of developers, designers and WordPress-specific marketers has emerged. These communities are a fantastic resource for any WordPress-related needs you may have. Learn WordPress for free
With such a large supply of WordPress resources, the cost to hire someone to help you with your site is very reasonable. You don’t need to spend thousands of dollars to have a well-designed business website created.
The “beer truck” scenario
I use to run the marketing department for an ecommerce company that had built several sites from scratch – not third party software like Magento, Shopify, Joomla, etc. This was done back in the late 1990’s and was cutting edge at the time. However, over the years patches needed to be made, functionality needed to get better and they simply needed to keep pace with more modern web design. With over a decade of the same core developer working on the site, it became increasingly poor and needed constant maintenance, which was very expensive.
One of the major downsides to this type of development was that it was extremely difficult for another developer to help out with the website. The code was very unique and complex.
If this company’s developer ever got hit by a beer truck, they would be in real trouble. The could not simply bring in another developer and have him/her immediately take over the sites. The learning curve would be huge and there is no guarantee that this new person could fully learn how the sites were built over the years.
With WordPress, this would not be an issue for you. If for some reason your existing WordPress developer could not continue working on your site, you could have another developer in place within a day and he/she would already have a good grasp on your website before they even began working on it. This is because the core functionality of WordPress is intact for almost all WordPress sites, regardless of any custom coding that may have been added.
Good WordPress developers understand how to work with WordPress and the various plugins and themes that may be in use. And, there are plenty of them available and ready to help.
I have come to refer to WordPress as the “whatever you want me to be” website platform. That is because of its versatility. If you want to create a simple blog with WordPress, then go for it. If you want to create a business site, then you can do that to. With the help of a few plugins you can also turn WordPress into a full-fledged ecommerce site, a business directory, a membership website, a forum, a comparison shopping site, a review site and the list goes on.
Heck, you can create a site for your business, have a blog on it and add a forum. Really, you can create just about any business site imaginable with WordPress.
Question: Should I Use WordPress for My Business Website?
Answer: Absolutely. It’s the most cost-effective and flexible solution for small businesses with a “tight” budget.
Let’s dig into why WordPress is a great option for your small business.
There is a common misconception out “there” that WordPress is merely a blogging platform. Although WordPress was first created as a blogging platform, it has since grown into a full fledged content management system. The range of WordPress spans from the creation of a simple diary-like blog to a corporate site or even an eCommerce site selling hundred of products.
4 Common Business Uses of WordPress
1. Adding a WordPress blog to an already-existing website.
This is typically done by installing WordPress on a subdomain or subfolder of a static website. Many business owners who created websites eons ago – by eon I mean early 2000’s – want to keep their existing website as-is but want to add a more robust content management system. This line of thinking also holds true for modern companies who just want to use WordPress to power the blog-section of their website. Below are a few examples of companies that run a site where only their blog is powered by WordPress; the rest of the site runs on another platform.
Official LinkedIn Blog. Yes, LinkedIn uses WordPress to power its blog.
2. Using WordPress as a combination of a static website and blog.
Because WordPress easily allows you to create static pages in addition to blog posts, it can be used to run an entire website; not just a blog. Business owners using this approach will create a static homepage (among other static pages showcasing and describing their services they provide), and have a blog in addition to this. Here’s a few examples of companies using WordPress in this manner:
3. Using WordPress as a CMS without a blog
Some companies simply don’t use a blog in concert with their website. Below are a few examples of companies using WordPress to run a static website without a blog.
4. Using WordPress to run an eCommerce store
WordPress has really grown over the past few years with respect to eCommerce. WordPress design companies like WooThemes with their WooCommerce suite and iThe