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Criminal Defense Attorney

Decreased Cost Per Lead By 77%. Increased Leads By 316%

Client: Criminal Defense Attorney

Goal: The main goal was increase lead volume

Platform: Google Ads

When we started: January 2022

What we did: The keyword targeting for this account needed work. So, we improved keyword targeted and stopped spending money on poor performing keywords. This allowed us to both increase leads and reduce the cost per lead without the need to increase the spend. Focusing on targeting, bidding and general optimizations lead to a continued drop in the cost per lead.