Decreased Cost Per Lead By 77%. Increased Leads By 316%
Client: Criminal Defense Attorney
Goal: The main goal was increase lead volume
Platform: Google Ads
When we started: January 2022
What we did: The keyword targeting for this account needed work. So, we improved keyword targeted and stopped spending money on poor performing keywords. This allowed us to both increase leads and reduce the cost per lead without the need to increase the spend. Focusing on targeting, bidding and general optimizations lead to a continued drop in the cost per lead.