WordPress is easily the most widely used website platform to date. The statistics range but it is safe to say that <a href=”http://w3techs.com/technologies/details/cm-wordpress/all/all” target=”_blank”>at least 25%</a> of websites run WordPress. This makes it a very popular website platform. Unfortunately, the hackers and spammers know this and have made a habit of trying to “break in” … Read more
Before we go into this brief, political analogy of why link building is important, let’s do a quick primer on how search engines do their thing. It’s all a matter of Authority and Relevancy! In broad terms, whenever any user enters a query into a search engine, the search engine needs to determine how to … Read more
Are You Using Dex Media for Some of Your Online Marketing? If so, you should continue reading this. Let me ask you a few questions. How has the customer service been? Have they met or exceeded your expectations? When you call them, do you get straight answers in a timely manner? Do you know exactly … Read more
No, this is not breaking news. No search engine-induced twins to see here. However, there are two very important concepts that helped Mother Google become who she is today. These two concepts are Relevancy and Authority – fondly considered proper nouns hence forth. Their importance cannot be understated when it comes to how search engines … Read more
Did you know that by default, your Adwords ads will run 24/7, 365 days a year? For some of you, that may be just fine. But, for others it just is not necessary and may be a recipe for wasted ad spend. The absolute best way to control this is through the custom ad schedule … Read more
The online world is ever-changing and doing so at a rapid pace. For businesses looking to grow online, it is important to understand how best to navigate this online world and create strategic partnernships with those who can help you achieve your goals. It is also good to use the past to help understand what … Read more
I thought a good resource guide for Google’s new “mobile-friendly” update was in order. The importance of having a mobile-friendly website cannot be understated. Google has been focused heavily on mobile search as evident by several patents they have filed for and acquired. As more and more people access the Internet via their mobile phones, … Read more
Google recently announced a change in how URLs will be displayed I mobile search results. When doing a search, the URLs that would be displayed with individual search results have always been an indicator to searchers as to the topic of a page. With the recent roll out of the new mobile Armageddon rollout by … Read more