In this article you will learn exactly what customer match is and how you can use it to improve your Google Ads performance.

Negative keywords are a great way to reduce wasted ad spend and narrow your focus to only show ads to your target audience. Let’s do a deep dive into how they work.

Are you ready to start running Google Ads? Let’s go over what you need to know to set up your first campaign.

Bid simulators can be a good way to get a sneak peak into the future. Specifically, if you want to know how making a bid change could impact your performance, then bid simulators can help you with that.

The daily budget is how you control how much you spend in Google Ads. However, there are quite a few nuances with the daily budget and it is important you understand exactly how it works.

Google Ads keywords are the words or phrases you use to match your ads to the search queries people type into Google. Let’s go over this in depth.

When you set up a new campaign you will be given the choice to choose a campaign goal. Google will use the goal you pick to guide your campaign settings options. Let’s learn more about how these goals work.